Recently, Ye, who was at the center of the public opinion storm, ushered in another heavy blow. Yesterday, adidas has officially decided to terminate the partnership with Ye, and the adidas official website has also officially announced.
adidas said Ye’s remarks were unacceptable, hateful, dangerous, and violated the company’s values of diversity, inclusion and equality. Although adidas emphasized that adidas Yeezy is the owner of the design ownership, adidas said it would stop producing Yeezy products, immediately stop adidas Yeezy’s business, and will no longer pay Ye and his company.
The Yeezy series is undoubtedly Kanye’s most proud work. In February 2015, the first coconut shoes Yeezy BOOST 750, which Kanye and Adidas cooperated with, were released at New York Fashion Week. The official price of the shoe is $350, which kicked off a frenzy of buying coconut shoes.
In 2021, the sales of Adidas Yeezy series sneakers will reach nearly 1.7 billion US dollars, a year-on-year increase of 31%, and Yeezy has also received 191 million US dollars in royalties. According to the original agreement, the contract between Adidas and Kanye will not expire until 2026.
In fact, since Ye’s anti-Semitic remarks broke out, the brands that cooperate with Ye have been under pressure for a long time.
Including BALENCIAGA, which was pushed to the center of current fashion by Ye, has also taken the lead in announcing the termination of cooperation with it. Just earlier this month, he appeared at the Balenciaga show at Paris Fashion Week. Only ten days passed, and the brand was blacklisted because of his controversial remarks.
In mid-September, Mark Breitbard, president and CEO of American fashion retail brand Gap, said in an internal notice to employees: “While the shared vision of both parties is to bring Yeezy Gap’s unique omni-directional experience to all High-quality, on-trend, functional design, but the two sides disagree on how to work together on how to achieve this vision.”
Not only have brands stopped working with him, but his relationships are also in jeopardy.
Vogue editor-in-chief Anna Wintour couldn’t stand Ye’s remarks. The more than ten years of friendship between the two came to an end. Anna told everyone in Vogue to remove Ye from her name, and she would not be featured in Vogue cover articles and Met. Gala saw his figure.
You know, Anna doesn’t like reality TV stars, and she never wanted to see the Kardashian family before. Not only did she not let the Kardashians appear on the cover of the American version of “Vogue”, but Anna, who was the chairman of Met Gala, once called the Kardashian family. On the blacklist, Sister Jin was able to go to the Met Gala, or through the relationship of Ye. In 2013, under the communication of Kanye, Kim, who was pregnant, got the admission ticket as Kanye’s female companion.
Due to Kanye West’s recent anti-Semitic remarks, the Hollywood talent agency CAA has stopped serving Kanye, the planned documentary has also been scrapped, and Kanye and his G.O.O.D. music company are no longer affiliated with Def Jam Records and will not renew their contracts. Newly hired lawyer Camille Vasquez, best known for his Johnny Depp divorce case, also announced today that he is no longer working with Kanye. Earlier this month, JPMorgan Chase was said to have cancelled Kanye’s bank account.
