Balenciaga and Kanye West End Cooperation, Adidas May Follow

Balenciaga and Kanye West End Cooperation, Adidas May Follow

On October 24, according to foreign media reports, the French luxury brand Balenciaga decided to terminate its cooperation with the American rapper and fashion designer Kanye West (known as Kanye West) for his controversial remarks related to racial discrimination.

Kering, the parent company of Balenciaga, has announced that Balenciaga and Kanye West will no longer have any relationship, and there will be no future cooperation plans.

Earlier this month, Kanye also appeared on the Balenciaga show at Paris Fashion Week. Just a dozen days later, Kanye was blacklisted by the brand because of his controversial remarks.

He participated in the design of a variety of shoes and clothing with Balenciaga, Adidas, Nike and other brands have cooperation. The termination of cooperation between Balenciaga and it will be a big blow to Kanye’s brand. In fact, it’s not just the Balenciaga brand that wants to break up with Kanye.

Last month, Gap has implicitly announced the termination of its cooperation with Kanye; Adidas also announced earlier this month that it is “evaluating” its cooperation with Kanye, the company said: “After many attempts to solve the current problems. , we have decided to evaluate the partnership. During the evaluation period we will continue to jointly manage the current partnership. The partnership with Ye has been very successful, but we also understand that all successful partnerships are based on mutual respect and shared values Above.” Many people in the industry speculate that Adidas will be the next brand to part ways with Kanye.

It is reported that in 2013, Kanye’s Yeezy series of sports shoes switched to Adidas, and the cooperation achieved a win-win situation for both parties.

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